PRIVACY POLICY

MORE-LIFE WELLNESS LIMITED
Effective Date: April 17, 2025

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INTRODUCTION

This Privacy Policy explains how MORE-LIFE WELLNESS LIMITED ("we," "us," or "our") collects, stores, uses, and protects your personal data in connection with your use of our website www.morelife-balance.com (the "Website") and our application Morelife (the "App," and together with the Website referred to as the "Services"). This policy also explains the rights you have in respect of your personal data and the practices we implement to protect your privacy.

MORE-LIFE WELLNESS LIMITED is a company registered in Cyprus (Registration Number: 647267) with registered office at Avlonos, 1, MARIA HOUSE, 1075, Nicosia, Cyprus.

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1. PERSONAL DATA WE COLLECT

1.1 Personal Data Provided by You:

General Details: Includes your name, email, age, account credentials, subscription details, and transaction history. You may also choose to provide information about your gender.

Communication Information: If you communicate with us, we collect your name, contact information, and contents of any messages you send.

Account Photo: This is the photo you voluntarily decide to upload as your profile picture.

Social Media Information: We have pages on social media sites like Instagram. When you interact with our social media pages, we collect the personal data you choose to provide. The companies hosting our social media pages may provide us with aggregate information and analytics about our social media activity.

Health and Well-Being Data: When using the Services, you may input personal data such as weight, height, physical parameters, workout habits, or any other voluntary information about your health/preferences. With your explicit consent, we may connect to third-party services like Apple Health or Google Health Connect to import health and activity information into the App.

AI Assistant Conversations: We store conversations with our AI Assistant in the App to provide you with continuity of service and personalized recommendations.

1.2 Personal Data Collected Automatically:

Log Data: Information that your browser sends whenever you use our Website or access the App, including IP address, browser type, and access time.

Usage Details: Includes features you use, actions within the Services, time zone, country, dates and times of access, and operating system information.

Device Information: Includes model and type of your device, unique device identifiers, and operating system information.

Cookies and Similar Technologies: Used to operate and administer the Services and improve your experience. For more information about our use of cookies, please see Section 10 below.

1.3 Personal Data from Other Sources:

We may receive information from trusted partners like security partners to protect against fraud and marketing vendors providing information about potential customers. All third-party data providers are vetted to ensure they comply with applicable data protection laws.

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2. PURPOSES OF PROCESSING

We process your personal data for the following purposes:

To Provide and Maintain Our Services: Including creating personalized wellness plans, facilitating communication with the AI Assistant, and providing tailored advice.

To Improve and Develop Our Services: Conducting research and developing new features based on user preferences and behaviors.

To Check Age Eligibility: Ensuring users meet the age requirements to use the App (18 years or older).

To Provide Customer Support: Responding to inquiries and providing technical and service support.

To Send Service Emails: Including security alerts, transaction confirmations, and service announcements.

To Send Marketing Information: With your consent, sending marketing emails about our Services and related offerings.

To Integrate Data: Between the Website and App for seamless user onboarding and experience.

To Ensure Security: Preventing misuse and ensuring the security of our IT systems and user accounts.

To Comply with Legal Obligations: Protecting rights, privacy, safety, and property as required by law.

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3. LEGAL BASES FOR PROCESSING (FOR EU, EEA, UK, OR SWISS USERS)

We process your personal data on the following legal bases:

Performance of a Contract: Processing necessary to provide you with our Services as per our Terms of Use, including personalized wellness plans and communications.

Consent: We process health and well-being data based on your explicit consent. You can withdraw this consent at any time through the App settings.

Legitimate Interests: We process certain data based on our legitimate interests in improving our Services, ensuring security, and growing our business, provided these interests are not overridden by your rights and freedoms.

Legal Obligations: We process data as required to comply with applicable laws and regulations.

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4. ADDITIONAL U.S. STATE DISCLOSURES

For residents of California, Virginia, Colorado, Connecticut, Utah, and other U.S. states with applicable privacy laws:

Categories of Personal Data: We collect identifiers, characteristics of protected classifications, commercial information, internet activity, geolocation data, visual information, and inferences drawn from personal data.

Business Purposes for Collection: Providing the App functionality, improving Services, customizing offerings, conducting research, facilitating customer service, and sending marketing communications.

Third Parties for Disclosure: We may share data with affiliates, contractors, vendors, service providers, and in response to legal requests.

Your Rights: Depending on your state of residence, you may have rights to access, correct, delete, and port your personal data, and to opt out of the sale or sharing of personal data or targeted advertising. To exercise these rights, please contact us at hello@morelife-balance.com.

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5. PERSONAL DATA RETENTION

We retain your personal data as long as your account is active or as necessary for the purposes for which it was collected and processed. We may also retain personal data as required by law or as needed to resolve disputes or enforce our agreements.

We may anonymize certain data for research or statistical purposes, in which case we may use and retain this information indefinitely without further notice to you.

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6. YOUR PRIVACY RIGHTS

6.1 For EU, EEA, UK, or Swiss Residents:

Under applicable data protection laws, you have the following rights:

Right to Access: Request confirmation of whether we process your personal data and receive a copy of that data.

Right to Rectification: Request that we correct inaccurate or incomplete personal data.

Right to Deletion: Request deletion of your personal data under certain circumstances.

Right to Restriction: Request that we restrict processing of your personal data under certain circumstances.

Right to Data Portability: Request a copy of your data in a structured, machine-readable format and transfer it to another controller.

Right to Object: Object to processing of your personal data for direct marketing or based on legitimate interests.

Right to Withdraw Consent: Withdraw consent where processing is based on your consent.

Right to Lodge a Complaint: Lodge a complaint with a supervisory authority in your jurisdiction.

6.2 For Residents of Other Countries:

Your rights may vary depending on your location. Generally, you may have rights to:

Access: Request information about the personal data we hold about you.

Correction: Request correction of inaccurate data.

Deletion: Request deletion of your data under certain circumstances.

Opt-Out: Opt out of certain types of processing, including marketing communications.

To exercise any of these rights, please contact us at hello@morelife-balance.com.

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7. SECURITY MEASURES

We implement appropriate technical and organizational measures to protect your personal data from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include encryption, access controls, regular security assessments, and staff training.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

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8. CHILDREN'S PRIVACY

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at hello@morelife-balance.com. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to remove that information from our servers.

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9. SHARING OF YOUR PERSONAL DATA

We may share your personal data with the following categories of recipients:

Service Providers: Third parties that help us deliver our Services, including cloud service providers, payment processors, analytics providers, and customer support services.

Business Partners: With your consent, we may share data with business partners offering complementary services.

Legal Requirements: We may disclose personal data if required by law, regulation, legal process, or governmental request.

Business Transfers: In connection with a merger, acquisition, or sale of assets, personal data may be transferred as a business asset.

We ensure appropriate safeguards are in place for data transfers outside the EEA or UK, including Standard Contractual Clauses approved by the European Commission or UK authorities, or other legally approved mechanisms.

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10. COOKIES, SDKs, AND OTHER TRACKING TECHNOLOGIES

We use cookies (small text files stored on your device) and similar technologies to operate and administer the Services and improve your experience.

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10.1 Types of Cookies We Use:

Essential Cookies: Necessary for the Services to function properly.

Analytical/Performance Cookies: Help us understand how visitors interact with our Services.

Functionality Cookies: Allow us to remember choices you make and provide enhanced features.

Marketing Cookies: Used to deliver relevant advertisements and track marketing campaign performance.

10.2 Your Cookie Choices:

Most web browsers allow you to control cookies through their settings. Additionally, you may opt out of certain types of interest-based advertising through:

• Device settings (for mobile advertising IDs)

• Industry opt-out programs like the Digital Advertising Alliance or Network Advertising Initiative

• Our cookie management tool available on our Website

10.3 Do Not Track:

Some browsers have a "Do Not Track" feature that signals websites not to track your activities. We currently do not respond to Do Not Track signals.

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11. INTERNATIONAL DATA TRANSFERS

We may transfer, store, and process your personal data in countries other than your country of residence. When we transfer personal data outside the EEA, UK, or Switzerland, we implement appropriate safeguards in accordance with legal requirements, which may include:

• Standard Contractual Clauses approved by the European Commission or UK authorities

• Binding Corporate Rules

• Adequacy decisions issued by relevant authorities

By using our Services, you acknowledge and consent to these transfers in accordance with this Privacy Policy.

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12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by email or through the Services prior to the changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

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13. DATA PROTECTION OFFICER AND CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy or our processing of your personal data, please contact us at:

Email: hello@morelife-balance.com
Address: Avlonos, 1, MARIA HOUSE, 1075, Nicosia, Cyprus

If you are in the EU, EEA, or UK, you also have the right to lodge a complaint with your local data protection authority.

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14. CALIFORNIA PRIVACY RIGHTS

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

Right to Know: Request disclosure of categories and specific pieces of personal information collected, sources, business purpose, and third parties with whom information is shared.

Right to Delete: Request deletion of personal information.

Right to Correct: Request correction of inaccurate personal information.

Right to Opt-Out: Opt out of the sale or sharing of personal information and limit use of sensitive personal information.

Right to Non-Discrimination: Not be discriminated against for exercising these rights.

To exercise these rights, contact us at hello@morelife-balance.com or through the methods described in Section 13.

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15. NEVADA PRIVACY RIGHTS

Nevada residents have the right to opt out of the sale of certain "covered information" to third parties. We do not sell covered information as defined in Nevada law. If you have questions, please contact us using the information in Section 13.

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16. ACCESSIBILITY

We are committed to making our Privacy Policy accessible to individuals with disabilities. If you encounter accessibility barriers, please contact us for an alternative format.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.